Midwest Radio has recorded another impressive set of results in the latest JNLR/Ipsos published today and has retained its position as Ireland’s most listened to local radio station.
With a yesterday listened figure of 63% and a market share figure of 54.9% the station continues to attract a huge audience across Connacht with a varied mix of news, current affairs and light entertainment programmes.
Commenting on today’s figures Midwest Radio’s Managing Director Paul Claffey said that the station had yet again catered to the interests of a wide age profile and delivered a service that was relevant and appealing to the west of Ireland.
“Midwest has always been a unique station and our aim is to keep it that way. We have that ability to connect with people in a way no other radio station does and the loyalty of our listeners reflects that. This week we are celebrating our 29th year on air and our success if due, in no small way, to our dedicated staff, our enthusiasm to want to remain as the country’s leading local radio station and our advertisers who ultimately provided the funding to allow us to do what we do”.
Mr. Claffey also had a special word of thanks to the listeners all over Ireland and abroad for their “unwavering support” for the best part of three decades. He said that despite all the predicted ‘doom and gloom’ expressed by many people about the future of the media industry Midwest Radio were bucking the trend and would continue to do so for many more years to come.